Hit Chinese Drama Sparks Surge in Travel Interest to Switzerland

Zurich, April 22, 2025 – A popular Chinese television drama has ignited a wave of wanderlust among viewers, with Switzerland emerging as the top dream destination. The show’s breathtaking alpine backdrops and picturesque Swiss villages have captivated audiences, leading to a spike in travel searches and bookings.

Key Highlights:

• Drama Influence: The Chinese series, featuring stunning Swiss landscapes, has gone viral, inspiring fans to visit filming locations.

• Tourism Boom: Swiss tourism agencies report a 40% increase in inquiries from Chinese travelers.

• Cultural Connection: Scenes showcasing Switzerland’s charm have resonated deeply with viewers, blending romance and wanderlust.

Why Switzerland?

The drama’s sweeping shots of the Swiss Alps, serene lakes, and quaint towns like Interlaken and Lucerne have become synonymous with escapism and adventure. Travel analysts note that such "set-jetting" – visiting places seen on screen – is a growing trend, especially among Asian tourists.

Official Response

Switzerland Tourism released a statement: “We are thrilled by the show’s impact. It beautifully highlights our country’s natural beauty, and we welcome more Chinese visitors to experience it firsthand.” Local businesses are preparing for an influx, with Mandarin-speaking guides and tailored tour packages.

Broader Trend

This isn’t the first time media has driven tourism—past hits like South Korea’s "Descendants of the Sun" and Italy’s "Call Me By Your Name" saw similar effects. However, the scale of interest from China’s massive audience presents a major opportunity for Switzerland’s post-pandemic recovery.

A view of the University of Zurich in Switzerland

What’s Next?

With direct flights from China to Zurich increasing and visa processes streamlining, industry experts predict a record year for Swiss tourism. Social media is already buzzing with fans planning pilgrimages to iconic drama backdrops.

Want to explore these dreamy Swiss locations? Stay tuned for travel tips and exclusive deals inspired by the show!