World Tourist Destinations: In a first-of-its-kind event, Delhi International Airport Ltd. (DIAL) in association with Times Innovative Media Ltd. (TIM) hosted a soirée in Cannes on October 22nd, 2012, which presented the advertising opportunities available at the airport

A flying start

DELHI INTERNATIONAL AIRPORT LTD. MAKES ITS PRESENCE FELT AT CANNES

In a first-of-its-kind event, Delhi International Airport Ltd. (DIAL) in association with Times Innovative Media Ltd. (TIM) hosted a soirée in Cannes on October 22nd, 2012, which presented the advertising opportunities available at the airport. The event that was held at the prestigious Hotel Majestic Barrière was attended by representatives of some of the world’s most renowned luxury brands.
    In recent years, the Indian economy has gained prominence on the world stage. The purchasing power of the middle class has grown by leaps and bounds. According to the Luxury Goods Worldwide Market Study by Bain & Company 2012, luxury sales in India have grown by 25 per cent making it the new hotbed for luxury consumers.
    In such a booming scenario, DIAL has also emerged as a highly profitable retail space. A recent research report shows that sales at the airport have crossed USD 240 million in 2011, making it one of the biggest retail spaces in India. It also offers access to the ideal luxury consumer. Approximately, 80 per cent of the travellers are within the age group of 18-35 years of which 60 per cent are between 25-35 years. Out of the total number of travellers, 36 per cent are mid-tosenior level officers while 30 per cent represent businessmen and industrialists. “Over the last couple of years, we've realised that the success of the airport is based on a customer’s experience,” says Romy Juneja, Chief Commercial Officer, Delhi International Airport (P) Limited. “It’s become very product-centric. So, to make it experience-centric, we thought of developing a trinity function, i.e. the airport, the advertising/promotion company and the brand. If all three are in sync, it would be a win-win for us,” he says. Activities for the brands include activations for existing players in terms of new product launches or ongoing promotions, as well as presenting new brands at the airport.
    With the event at Cannes, the first of its kind organised by any airport in the world, one expects that more and more brands will explore India for business opportunities. Rohit Chopra, CEO, TIMDAA (a joint venture company incorporated by Delhi International Airport Ltd. and Times Innovative Media Ltd.) said, “In line with the long-term strategy to establish a forum to connect with global audiences, Times OOH showcased to global luxury brands the merits and opportunities available to advertise at Delhi International Airport Ltd. We are extremely pleased with the interest shown by the brands and expect to see their presence at the airport in the near future.”
OPTIONS GALORE 164 display options in T1 and 227 in T3 that include: Lightboxes Spectaculars Scrollers Totems Aerobridges 227 digital units 13 experience zones Sponsorshops (wall clocks and MATVs)